There’s so much data that some even call it the Big Data Crisis. The amount of data companies collect keeps growing but they cannot analyze it all. They claim that only a half a percent of big data is actually being analyzed. But at the same time in 2013 $31 billion was already spent on analyzing big data. And, of course, growth is projected. And you see that for instance in two days in 2015 as much data was produced as all of history until 2003. So, more and more data is created, and we need to make sense of this.